Gap x Barbie at Times Square

To celebrate the launch of the Gap x Barbie line, Gap and Mattel joined forces with Adobe and Google to bring the collection to augmented reality at their flagship store in Times Square. We tapped award winning agency Unit9 to execute.

As Adobe’s producer, I established the initial project opportunity and managed the multilateral partnerships throughout creative production. Took point for Adobe on contracts, marketing and provided guidance during creative and UX meetings.