Adobe was looking for a new ways to engage attendees at MAX, its annual creative conference for 2022. To celebrate the launch of App Clips in Adobe Aero, we worked with Unit9 to create an augmented reality invite to MAX that was sent to over 100k virtual and in-person attendees. The experience lived on at the event itself, both on signage and hidden as an easter egg on the hoodies everyone received.
As producer, I established the initial project, maintained communications across various groups of internal stakeholders, and oversaw the creative production and deployment with our vendors.
